For how long have you been chasing your SEO objectives? Whatever the duration of your journey towards more traffic and higher ranks for your websites through SEO practices is, let me honestly share the core truth – the journey will never end.
Google’s Panda and Penguin algorithms have been reckoned as game changers for bloggers like you and me, but you never know from where the next big change will come! The best bet – accept the dynamic nature of SEO, brace up for an exciting journey, and be prepared to absorb the latest findings, news, stories, and user experiences from the world of SEO.
I’ve crunched through a lot of information and filtered out the best bits of golden SEO advice for you by capturing the differences between the old and new world SEO practices.
Old vs New – it’s about the mind-set!
The more I get to know of the direction that contemporary SEO is taking, the more I am inclined to believe that the first adjustment that you as a bloggers need to warm up for is a change of mindset.
I’m sure a lot of you still respect the time-stained ideology of targeting a single keyword and page directing all efforts towards the achievement of better rankings. However, it’s time to change; search algorithms today are fine tuned to identify and reward websites that focus on how a web-brand engages and interacts with its users.
Focus is on ROI instead of higher rankings, as any efforts you make toward ROI enhancement are bound to bless your website with better rankings anyways.
Surprised? Hear a word or two more about how keyword analyses is no more the centre of SEO. Analytics, content creation and social media marketing have supplanted keyword analyses, making SEO a more user-centric exercise rather than a technical endeavour.
Mastering the new age keyword research
Keywords!!
remember them?
The elusive little words and phrases that supposedly governed the footing of your SEO strategy not many years back, keywords continue to be important, but in different ways that you believe. Singular keywords are not much relevant anymore, the new world SEO expert is more concerned about keyword intent and search user needs.
How badly do you need more traffic?
It’s time you started paying attention to mastering long tail keywords analyses, that’s because a whopping 70% of search traffic comes from long tail keywords. Long tail keywords are your success tools. The shift in guard in terms of keyword research has also extended in the form of much more focus on conversion rates and performance matrices.
To win the SEO battle, think of the user when you create and publish web content
I’m sure you’d have made this conclusion on your own, if you have spent any amount of time upon understanding the core essences of Google Panda and Google Penguin. Stop giving your readers the cold shoulder; SEO focussed content doesn’t work in a vacuum anymore. You’d be better off creating really awesome and valuable content for your readers and fine tuning it to the needs and expectations of your target audiences. Irrelevant and low-quality content is a strict NO NO. The best in the business are integrating their content marketing and SEO strategies to great effect, why not do the same for your web projects?
Adding worth and relevance to link building
Many bloggers have learnt their lessons the hard way, I don’t want you to join the list.
Like it or not, link building is nothing like what you and I knew it to be. The good part – the change is in sync with the cyberspace’s efforts to create a better, valuable, relevant, and uncluttered web.
I’m sure you’d have bought and sold links, paid Fiverrs for planting thousands of worthless (sorry, but you know that’s true) comments with anchor links and keywords on unmodulated or insufficiently moderated web blogs. So, get rid of all the spammy and worthless backlinks that you have created for your website, weed out irrelevant backlinks from your own websites, and dedicatedly work for better backlinks.
So, what are the new SEO success mantras you would like to share with me?
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